​What is the Concept?

The name of the concept the inventor has chosen is the EasySnack Bottle, although he is open to the possibility of a name change and reserves final approval regarding the official name.  Branding is important, of course, but the concept is the official foundation for the invention and any forthcoming applications of the invention.
The concept Mr. Martinez has envisioned is a soft-sided, bottle-shaped container which can be easily filled with one’s favorite snack food.  The top on this container can be opened with just one hand, and the food can be poured into one’s mouth directly.  A further, more detailed explanation of the functionality of this invention will be elaborated upon in the following segment.